storylab®

stories design worlds

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We don’t solve problems. We uncover the stories that created them — then use narrative to redesign the reality until the problem ceases to be.

the storylab methodology
foundational storylabs

Four frameworks rooted in sacred geometry. Each one a doorway into narrative design.

The Vesica Piscis

Where two worlds meet, something new is born. Advanced value proposition through convergence.

value designconvergence

The Atomic Frame

Six polarities orbiting a core truth. Cultural context mapped through creative tension.

culture designpolarity

The Infinite Loop

All of life exists in competing values. This is where ownership becomes shared narrative.

competing valuesownership

The Dreamcatcher

Three spirals in perpetual becoming. Empathy in constant motion — catching dreams before they disappear.

empathydreamcatching
we think differently

Everything is a living system. Your career. Your team. Your organization. We don’t fix what’s broken — we redesign the system until it remembers how to grow.

Most consultancies look at your organization and see a machine with broken parts. We look at it and see a living story that lost its plot. There’s a difference — and that difference changes everything about how the work gets done.

We practice system design through narrative. Whether we’re working with a single leader finding their voice, an employee rediscovering why they show up, or an entire organization rebuilding its culture from the inside out — we start in the same place: the story the system is telling itself.

This is where ancient Indigenous storytelling traditions meet innovative strategic design. Where sacred geometry becomes organizational architecture. Where heartfelt humanity isn’t a nice-to-have — it’s the methodology. We believe every system, at every scale, is a story waiting to be redesigned.

for you

Personal Narrative Design

Your career has a plot. Your leadership has a voice. We help you find both — then design the system around them.

for your people

Team & Employee Story

When people understand their role in the larger narrative, engagement isn’t a metric. It’s a byproduct of belonging.

for your organization

Culture System Design

Brand, strategy, and culture aren’t three things. They’re one living system. We redesign it as a single story.

as designed for
United Nations·Saudi Arabia·Petronas·Sinch·GEMS Education·Expo 2020 Dubai·Thrive Health Systems·Innovation360·Parsons School of Design
capabilities
Custom Exercises & WorkshopsCourse Design & FacilitationCulture DesignStory Ecosystem BuildsStory ProductionAgentic AI Narrative IntegrationStrategic DesignScenario PlanningBrand Narrative ArchitectureKeynote & Speaking
as taught in design schools

Proprietary frameworks. Proven in classrooms. Forged in boardrooms.

All frameworks are proprietary storylab® IP. Licensed for educational and commercial use.

7 Chakras of Design

A partner-based design framework mapping seven energy centers of creative collaboration. 300 seconds per chakra.

Parsons School of Design

Storytelling is a Circle

101, 201, 301, and 501 level courses on the circular nature of narrative and its application to organizational design.

Multi-level curriculum

Design Your Life

Story workshop chapters 1 & 2. Applying narrative design to personal transformation and career architecture.

Parsons School of Design
the living lab of narrative

Free frameworks. Expensive taste.

Interactive tools, downloadable canvases, and provocations for people who believe business should be anything but boring.

interactive tool

The Quick & Dirty Dreamcatcher

Five questions. Two minutes. A map of the dreams you’re ignoring. The lite version of our Dreamcatcher framework.

interactivepdf
canvas download

The Infinite Loop Canvas

Map your competing values in fifteen minutes. Discover what you’ve been sacrificing and why your strategy feels like a tug-of-war.

pdfinteractive
provocation

Your Value Proposition is a Lie

How to use the Vesica Piscis to find the truth hiding in the overlap between who you are and who you serve.

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