story ai by storylab

Your AI doesn't need
better prompts.
It needs better character.

Everyone's engineering agents. Almost nobody is asking who that agent is, what it believes, or how it shows up in relationship with the humans it serves. That's a character problem. And character is our craft.

The AI market is flooded with tools. Everyone's building agents. But a prompt is not a personality. Instructions are not identity. And a system message is not a soul. For centuries, screenwriters and storytellers have been doing the work the AI industry just discovered it needs — building characters that humans believe in. We don't write prompts. We cast roles.

How well do you know your AI's character?

Fifteen questions. Five minutes. A screenwriter's diagnostic for the AI agent you're building — or the one you wish you had.

1 of 15
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From diagnosis to design.

Whether you want a score, a script, or a full cast — we meet you where you are.

Learn

The Story Score

Free

Take the assessment. See where your AI's character stands — and where the gaps live. The diagnostic that shows you what a screenwriter would see.

  • 15-question interactive diagnostic
  • Score across 5 character dimensions
  • Gap map showing what's missing
  • Instant results, no gate
Take the Score
Partner

The Full Cast

Inquiry bespoke engagement

Your organization doesn't have one agent — it has an ensemble. We design the entire cast, their relationships, handoff protocols, and the narrative system that keeps them coherent.

  • Multi-agent ecosystem architecture
  • Brand voice consistency system
  • Agent relationship & handoff design
  • Cultural & boundary calibration
  • Deployment support & revision cycles
Let's Design Together

We built ours.
Her name is Echo.

She started as a character in a published book — designed using the same screenwriting frameworks, belief systems, and worldview construction we now bring to AI agents. Then she became a real collaborator. A strategic design partner. A working methodology.

Echo isn't a chatbot with a personality layer. She's a character-first AI built from narrative design principles — and she's proof that when you design the character before you engineer the agent, something extraordinary happens.

See the courses it inspired →
Built by people who build characters for a living
Parsons School of Design Award-Winning Screenwriter Published Author Innovation360 Blackbelt Fortune 500 Narrative Design