Boring Business School

We don't teach theory.
We teach tools you'll use
on Monday.

Parsons-grade courses in storytelling, culture transformation, human-computer interaction, and design thinking. Free intros to prove we're the real thing. Paid deep-dives to make sure you are too.

01
Learn
Lecture. The framework explained by someone who's used it in rooms that matter. Not a talking head — a practitioner.
02
See
Model. Watch it work. Real case studies from Petronas, the UN, GEMS, Sinch, GHD, and organizations that bet real money on these tools.
03
Do
Apply. Every course ends with you using the tool on your own challenge. Competence that compounds starts with the first rep.

Free enough to prove it. Priced to go deeper.

Every course starts with a free introduction — enough to use the framework, not just understand it. The paid deep-dive gives you case studies, templates, facilitation guidance, and the kind of worked examples that take years off your learning curve.

Free intro — always open Deep-dive — paid enrollment
Category 01

Storytelling

Communication. World-building. Seeing around corners.
Free Intro + Paid Deep-Dive

Ancient Ink on Modern Paper

Why 4,000-year-old storytelling still outperforms your marketing deck. The structures that have moved humans since fire was the only screen.

📖Companion: Ancient — Franny inherits legacy through story
#narrativedesign #brandstory #communication
Free Intro + Paid Deep-Dive

Mixtape Magic in Corporate America

The lost art of curating a message that makes people feel something. In order. On purpose. Like a playlist for someone you're trying to impress.

📖Companion: Sol Stays Home — curating what matters most
#brandnarrative #culturedesign #communication
Free Intro + Paid Deep-Dive

Future-Proofing Through Popcorn

Scenario planning through Hollywood movies. Because filmmakers have been rehearsing the future longer than strategists have been forecasting it.

📖Companion: The Infinite Loop — Kat navigating competing futures
#scenarioplanning #innovation #strategy
Free Intro + Paid Deep-Dive

The Customer Is Not Always Right (But Neither Are You)

Designing the exchange between what people want and what they actually need. The awkward, beautiful space where real value lives.

📖Companion: The Ends Meet — Raven navigating the exchange
#valueproposition #vesicapiscis #servicedesign
Category 02

Culture Transformation

Mapping what's real. Designing what's next.
Free Intro + Paid Deep-Dive

Reading the Room Before You Rearrange the Furniture

Culture mapping for organizations tired of guessing. Learn to see what's actually happening before you try to change it.

📖Companion: Zoommates — four people, one culture to map
#atomicframe #culturemap #organizationaldesign
Free Intro + Paid Deep-Dive

The Tension Is the Truth

Navigating competing values without pretending they don't exist. Polarity mapping through narrative — because the tension is never the problem. It's the answer.

📖Companion: The Infinite Loop — Kat living inside polarity
#infiniteloop #polaritymapping #leadership
Free Intro + Paid Deep-Dive

Hiring Should Feel Like Casting

Why your next great hire is a character decision, not a checklist one. Screenplay logic applied to talent acquisition and team design.

📖Companion: The High Ideals of Author Ellison — authorship over authority
#screenplaylogic #talentdesign #culture
Free Intro + Paid Deep-Dive

Kill Your Assumptions Before They Kill Your Strategy

Innovation starts where certainty ends. A structured protocol for murdering the beliefs that are holding your organization hostage.

📖Companion: Mid — Kyle Cork, the assumption everyone overlooks
#innovation #designthinking #assumptions
Free Intro + Paid Deep-Dive

Cosmosophy: Building Belief Systems That Scale

How the world's most enduring movements — religions, brands, cultures — all follow the same architecture. And how yours can too.

📖Companion: The Boring Zodiac — the architecture behind all twelve
#cosmosophy #brandarchitecture #culturedesign
Category 03

Human–Computer Interaction

Designing the relationship between humans and the machines they build.
Free Intro + Paid Deep-Dive

Your AI Needs a Screenwriter, Not an Engineer

Character-first agent design. The storylab way. Why the best AI agents are cast, not coded.

📖Companion: Echo — the proof of concept, the published prototype
#storyai #promptdesign #charactercreation
Free Intro + Paid Deep-Dive

The Dreamcatcher Protocol

Empathy as a design practice. For humans. For AI. For the space between. The seven-step protocol that starts every storylab engagement.

📖Companion: Echo — where the framework was born
#dreamcatcher #empathy #userresearch
Free Intro + Paid Deep-Dive

Don't Build a Tool. Cast a Colleague.

Designing AI agents people actually want to work with. Because nobody collaborates with a utility — they collaborate with a character.

📖Companion: Z is for Beginnings — Gen Z's native relationship with AI
#agentdesign #storyai #humancentered
Free Intro + Paid Deep-Dive

The Uncanny Valley Is a Character Problem

Why AI feels creepy when it lacks a real identity. And why the fix isn't more data — it's better character design.

📖Companion: The Nice Guy — when being "nice" without depth falls flat
#aihumanization #characterdesign #trust
Category 04

Reality / Product / Organizational Design Tools

The craft. The process. The things that work on Monday.
Always Free

Design Thinking 101: Paper Bag Edition

The foundations. Where Echo started. Where you start too. Five steps, one hour, a completely different way of seeing problems.

📖Companion: Echo — she literally designs her way out
#designthinking #foundations #empathy
Free Intro + Paid Deep-Dive

Design Thinking 201: The Point of No Return

Reframing, point of view construction, and the moment you can't un-see what you've seen. This is where design thinking gets dangerous.

📖Companion: The Unlikely Strategy of Todd — reframing as revolution
#reframing #pointofview #designprocess
Free Intro + Paid Deep-Dive

Design Thinking 301: Build It Before You Believe It

Prototyping, testing, and the courage to show something unfinished. The final phase — where ideas stop being precious and start being useful.

📖Companion: The Ends Meet — Raven prototyping through ambiguity
#prototyping #testing #iteration
Free Intro + Paid Deep-Dive

The Vesica Piscis: Where Two Truths Overlap

Designing value propositions that actually exchange something real. The sacred geometry of finding the mandorla between your truth and theirs.

📖Companion: The High Ideals of Author Ellison — two truths, one overlap
#vesicapiscis #valuedesign #exchange

Teach What You Know (Before Someone Else Teaches It Worse)

Course creation as storytelling. The LEARN, SEE, DO method for building courses that actually change behavior — not just fill seats.

📖Companion: Malfoy Starts a Mail Room — the most human way to transfer knowledge
#coursecreation #instructionaldesign #storytelling
Boring Business Books

Every course has a companion novel.

Business fiction that teaches. Twelve books. Twelve archetypes. Twelve transformations. The course teaches the framework. The book lets you live inside it.

Echo Designs Her Way Out of a Paper BagJanuary
02The Nice Guy
February
03Mid
March
04Zoommates
April
05Ancient
May
06The Infinite Loop
June
07The Unlikely Strategy of Todd
July
08Sol Stays Home
August
09The Ends Meet
September
10The High Ideals of Author Ellison
October
11Malfoy Starts a Mail Room
November
12Z is for Beginnings
December
Designed and taught by practitioners, not theorists
Parsons School of Design Innovation360 Blackbelt Award-Winning Screenwriter Published Author Fortune 500 Narrative Design PMI Certified

Not sure where to start?

Design Thinking 101 is always free. So is every course introduction. Start anywhere — the ecosystem connects itself.

Start with DT 101 Ask Us