story ai by storylab

A prompt is not a personality.
Instructions are not identity.
We fix that.

We build AI agents the way a novelist builds a protagonist — with a worldview, a contradiction, a voice that couldn’t belong to anyone else. The deliverable is a complete Character Bible. The result is an agent that actually sounds like someone you enjoy working with.

$497
per agent
discovery call → design session → character bible delivered

No commitment. Just a conversation. We’ll know in twenty minutes if it’s a fit.

The AI market is flooded with agents. Almost none of them are characters. They’re instructions wearing a name tag. A great character isn’t what your agent says — it’s why they say it, and why no one else would say it that way. For centuries, storytellers have been doing the work the AI industry just discovered it needs. We don’t write prompts. We cast roles.

The Agent Character Bible.
Five deliverables. One coherent character.

Everything a novelist knows about who a character is — encoded for deployment.

01 — origin

The Backstory

Every character worth believing has a reason they exist. We write yours. Not a description — a history. The specific wound, desire, and worldview that makes your agent respond the way only they could.

02 — voice

The Signature Line

Great characters have lines you remember. We find yours. The words your agent reaches for, the rhythm they speak in, the thing they’d never say. Dialogue samples that feel less like outputs and more like personality.

03 — want & need

The Wound & The Want

Every compelling character wants something they can’t quite say out loud. We map your agent’s worldview — what they believe, what drives them, what they protect — so every interaction carries weight.

04 — pressure

The Pressure Test

A character is only real when they hold together under fire. We design how your agent handles friction and hard moments — not with safe deflection, but with the kind of grace that makes people trust them more.

05 — the script

Ready to Perform

All of the above encoded into a single production-ready system prompt. The character, translated into instructions. Drop it in and watch the difference — immediately.

included

The Writer’s Room

Where your character gets born. A 15–30 minute conversation with a story ai author — but only after you’ve completed the storyform, our deep character brief. You do the thinking first. We do the building together. Everything else follows from this.

Four steps.
One unforgettable agent.

01

book a discovery call

Email us. We schedule twenty minutes to understand your agent, your brand, and what’s not working. No forms. No funnels. Just a conversation.

02

payment & brief

If it’s a fit, we send a Stripe payment link for $497. Once confirmed, you fill out a short character brief so we arrive at the design session with context, not questions.

03

the character design session

A 15–30 minute live conversation with a story ai author — but the storyform does the heavy lifting first. You arrive knowing your agent. We arrive knowing your answers. The session is where it all crystallises into character. Fast, focused, and surprisingly fun.

04

character bible delivered

Within five business days, you receive all five deliverables — polished and ready to deploy. One round of revisions included. Most clients don’t need it.

Be honest with yourself
before you book.

this is for you if…
  • You have an agent that’s live — or nearly live — and it sounds like everyone else’s
  • Your brand has a distinct voice and your agent doesn’t match it
  • You’ve tried prompting your way to a personality and it’s not working
  • You want customers to remember talking to your agent
  • You understand the difference between instructions and identity
this isn’t for you if…
  • You haven’t built an agent yet — start with the free Story Score
  • You want a prompt template, not a character
  • Generic is fine — it’s just answering tickets
  • You need technical build work, not narrative design
  • A committee needs to approve every creative decision
We’ve written characters that haunt people for years.

Award-winning screenwriters. Bestselling novelists. We’ve built characters from scratch — with backstory, contradiction, desire, and a voice that couldn’t belong to anyone else. We know exactly what a real voice sounds like. And we know exactly what yours is missing.

The best fiction seems real because it’s deeply human. The best AI should too. That’s what story ai does — it brings a writer’s eye to a builder’s problem.

We’re not prompt engineers. We’re character designers. There’s a difference — and you feel it immediately.

Things people ask
before they book.

Do I need a Story Score first? +
No — the Score is a useful diagnostic but the Character Design session works perfectly without it. We do our own assessment during the discovery call. If you have a Score already, bring it. If not, don’t wait.
What platform or tech does my agent need to be on? +
Platform-agnostic. The Character Bible and system prompt work with any LLM-powered agent — Claude, ChatGPT, Gemini, custom builds, Intercom, Drift, or anything else running a system prompt.
How long does the whole process take? +
Discovery call to delivery is typically 7–10 business days. The design session is 60 minutes. The Character Bible is delivered within five business days after that.
What counts as a revision? +
One round means you review everything and send us a consolidated list of changes. We refine and return. We find most clients are satisfied on delivery — because the design session does the alignment work upfront.
Do I own the Character Bible? +
Yes, fully. Every deliverable is yours. The underlying methodology — our frameworks, our approach, the story ai system — stays with storylab. Standard creative services terms.
I have more than one agent. +
The $497 rate is per agent. If you have an ensemble — multiple agents that need to feel coherent together — ask us about The Full Cast. That’s a bespoke engagement. Email us and we’ll scope it together.

Your agent is already
talking to people.
Is it saying anything?

The discovery call is free. The conversation is honest. If we’re not a fit, we’ll tell you — and point you somewhere useful.

$497
per agent
storyform brief • 15–30 min design session • complete character bible • one revision round
Book a Discovery Call

goes directly to our story ai team • response within one business day